Branding policy

Transport Centralen ApS’s policy is for Transport Centralen ApS to solely be used directly by Transport Centralen ApS and its affiliates. Consequently, Transport Centralen ApS does not grant authorization to other entities to use any of its or its affiliated companies’ trademarks, trade names, copyrights or marketing material.

This policy applies to official commercial partners as well as any other third parties unless explicitly authorized by Transport Centralen ApS Branding.

It may seem reasonable for any third party to use Transport Centralen ApS for instance to reference an association to Transport Centralen ApS or to declare Transport Centralen ApS’s role in the supply chain of a customer’s product. However, the aggregated number of such use results in a risk to dilute and degenerate the perception of and goodwill in the Transport Centralen ApS brand.

The Transport Centralen ApS brand has been carefully nurtured to convey our values and invoke trust among our partners for a century. We hope for your understanding of the hard work we put into ensuring it will continue to do so.

Requests for entering trademark consent/licensing agreements

The iconic Transport Centralen ApS name and logo are a vital part of our brand. These elements are recognized worldwide, and they serve as the shortest possible portrait of our company. Inherent in our logo is all the goodwill and trust that customers and stakeholders place in our brand. Our name is our most important asset, which is why we must develop and protect our name every day.

Our default position is that we do not allow third parties to co-brand with us or use our names/trademarks/logos without strict assurances of compliance with our branding policy, code of conduct and the highly regarded standards of the Transport Centralen ApS organization.

The official procedure to request the use of trademarks, trade names or copyrights owned or used by Transport Centralen ApS and its affiliates is to contact Corporate Branding and the IP Department to approve and execute a trademark consent/licensing agreement.